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Segment Marketing Senior Specialist

Segment Marketing Senior Specialist

Posted on: September 13, 2023

Sector: Business professionals

Location: London

PAYE Work Level & Salary: £170 per day

Duration: 12 months with likely extension opportunities

Employment Type: Inside IR35 on the agency payroll

Key Qualifications:

  • 1-2 years of experience in a CRM or direct marketing role
  • Strong time management, prioritization, and problem-solving skills
  • Excellent teamwork and collaboration skills
  • Enthusiastic and positive attitude
  • High attention to detail
  • Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint

Functional Activities:

The Segment Marketing Senior Specialist should be capable of:

  • Planning, coordinating, and delivering compelling email programs
  • Collaborating with regional teams, creative teams, and production teams to develop and deliver promotions
  • Optimizing email programs for performance and results
  • Ensuring all communications align with brand guidelines and reflect brand development
  • Assisting with reporting and providing analysis and insights into email programs

Technical Skills:

  • 1-2 years of experience in CRM or direct marketing
  • Good knowledge of Microsoft Office, especially Excel, Word, and PowerPoint

Team Description:

The Drumbeats team is seeking a driven direct marketing specialist to contribute to the operational aspects of a global direct marketing program. The role involves implementing email, landing pages, and app push notifications to drive incremental business and customer value.

Industry Specific Experience:

Experience in email marketing, Salesforce process knowledge, campaign management, and QA experience will set candidates apart.